Last updated: January 24, 2026
Cookie Policy
This Cookie Policy explains how Varden Homes ("we," "us," or "our") uses cookies and similar tracking technologies when you visit our website and use our services.
What Are Cookies?
Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently, provide information to site owners, and enable certain features.
Types of Cookies We Use
| Category | Purpose | Duration |
|---|---|---|
| Essential | Required for the website to function. Include authentication, security, and user preferences. | Session - 1 year |
| Analytics | Help us understand how visitors interact with our website and identify areas for improvement. | Up to 2 years |
| Functional | Remember your choices and preferences to provide enhanced features. | Up to 1 year |
| Marketing | Used to deliver relevant advertisements and track campaign effectiveness. | Up to 2 years |
Specific Cookies We Use
Essential Cookies
| Cookie Name | Provider | Purpose |
|---|---|---|
| __session | Varden Homes | User authentication and session management |
| csrf_token | Varden Homes | Protection against cross-site request forgery |
| __stripe_mid | Stripe | Fraud prevention for payment processing |
Analytics Cookies
| Cookie Name | Provider | Purpose |
|---|---|---|
| _ga | Google Analytics | Distinguishes unique users |
| _gid | Google Analytics | Distinguishes unique users (24-hour) |
| mp_* | Mixpanel | Product analytics and user behavior tracking |
Marketing Cookies
| Cookie Name | Provider | Purpose |
|---|---|---|
| _fbp | Advertising attribution and targeting | |
| _gcl_au | Google Ads | Conversion tracking |
Similar Technologies
In addition to cookies, we may use other similar technologies:
- Local Storage: Stores data in your browser without expiration, used for user preferences
- Session Storage: Stores data for a single session, cleared when the browser closes
- Pixel Tags: Tiny images used to track email opens and website visits
- JavaScript: Scripts that collect information about your device and behavior
Your Cookie Choices
You have several options to control cookies:
Cookie Preferences
Use our cookie preference center (accessible via the cookie banner or settings) to manage your consent for non-essential cookies.
Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View cookies stored on your device
- Delete all or specific cookies
- Block third-party cookies
- Block cookies from specific sites
- Block all cookies
Note that blocking essential cookies may prevent the website from functioning properly.
Opt-Out Links
Do Not Track
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to be tracked. We currently do not respond to DNT signals, but we honor your cookie preferences set through our cookie preference center.
Updates to This Policy
We may update this Cookie Policy from time to time. The "Last updated" date at the top indicates when changes were made. We encourage you to review this policy periodically.
Contact Us
If you have questions about our use of cookies, please contact us at:
Varden Homes, Inc.
Email: privacy@vardenhomes.com
Address: 123 Market Street, Suite 456, San Francisco, CA 94105