This Cookie Policy explains how Varden Homes LLC ("Varden," "we," "us," or "our") uses cookies and similar tracking technologies when you visit our website, use our mobile applications, and interact with our services. This policy should be read together with our Privacy Policy.
1. What Are Cookies?
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently, provide information to site owners, and enable certain features and functionality.
Cookies serve various purposes including:
- Remembering your preferences and settings
- Keeping you signed in to your account
- Understanding how you use our services
- Improving our platform based on usage patterns
- Providing relevant content and advertisements
- Preventing fraud and enhancing security
2. Types of Cookies We Use
We use several categories of cookies on our platform:
| Category | Purpose | Duration | Required? |
|---|---|---|---|
| Strictly Necessary | Essential for website function, authentication, and security. Cannot be disabled. | Session - 1 year | Yes |
| Functional | Remember preferences, language settings, and enhanced features. | Up to 1 year | No |
| Analytics | Understand usage patterns, measure performance, and improve services. | Up to 2 years | No |
| Marketing | Deliver targeted advertisements and measure campaign effectiveness. | Up to 2 years | No |
3. Strictly Necessary Cookies
These cookies are essential for the website to function properly and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in, or filling in forms.
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| __session | Varden | User authentication and session management | 14 days |
| __session_refresh | Varden | Session refresh token for persistent login | 30 days |
| csrf_token | Varden | Protection against cross-site request forgery attacks | Session |
| cookie_consent | Varden | Stores your cookie preferences | 1 year |
| __stripe_mid | Stripe | Fraud prevention for payment processing | 1 year |
| __stripe_sid | Stripe | Payment session identification | 30 min |
| __cf_bm | Cloudflare | Bot management and DDoS protection | 30 min |
4. Functional Cookies
These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies, some or all of these services may not function properly.
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| locale | Varden | Stores language preference | 1 year |
| timezone | Varden | Stores timezone for date/time display | 1 year |
| sidebar_state | Varden | Remembers navigation sidebar preferences | 1 year |
| voice_session_* | ElevenLabs | Voice assistant session management | Session |
5. Analytics Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us understand which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous.
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| mailgun_* | Mailgun | Event tracking and user analytics | 1 year |
| mailgun_session | Mailgun | Session-based analytics tracking | Session |
| varden_analytics | Varden | Internal product usage analytics | 1 year |
| page_views | Varden | Page view counting and navigation patterns | 30 days |
6. Marketing Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device.
| Cookie Name | Provider | Purpose | Expiry |
|---|---|---|---|
| _fbp | Meta (Facebook) | Advertising attribution and targeting | 3 months |
| _fbc | Meta (Facebook) | Click identifier for conversions | 2 years |
| _gcl_au | Google Ads | Conversion linker for advertising | 3 months |
| _gcl_aw | Google Ads | Conversion tracking | 3 months |
| li_fat_id | Member indirect identifier for conversion tracking | 30 days | |
| _uetsid | Microsoft (Bing) | Session ID for Bing advertising | 1 day |
7. Similar Technologies
In addition to cookies, we may use other similar technologies to store and access information:
Web Storage (Local and Session Storage)
- Local Storage: Stores data in your browser without expiration, used for user preferences and cached data. Data persists until explicitly cleared.
- Session Storage: Stores data for a single session only, cleared when the browser tab closes. Used for temporary form data and navigation state.
Pixel Tags and Web Beacons
- Tiny transparent images (1x1 pixel) embedded in web pages and emails
- Used to track email opens, page views, and advertising conversions
- Do not store information on your device but transmit data to servers
Device Fingerprinting
- Collection of device attributes (screen size, browser version, fonts) to create a unique identifier
- Used for fraud prevention and security purposes
- We limit fingerprinting to essential security functions
Mobile Identifiers
- IDFA (iOS): Identifier for Advertisers on Apple devices
- AAID (Android): Advertising ID on Android devices
- Can be reset or limited in your device settings
8. Third-Party Services
We use various third-party services that may set their own cookies. These services are governed by their respective privacy policies:
Payment Processing
- Stripe: Payment processing, ACH transfers, identity verification, and fraud prevention - Stripe Privacy Policy
Analytics and Communications
- Mailgun: Email communications and event tracking - Mailgun Privacy Policy
- Twilio: SMS notifications and phone verification - Twilio Privacy Policy
Infrastructure and Mapping
- Firebase (Google Cloud): Authentication, database, and cloud hosting - Firebase Privacy Policy
- Google Maps: Property location and geocoding services - Google Privacy Policy
- Mapbox: Advanced mapping and property visualization - Mapbox Privacy Policy
AI and Voice Services
- OpenAI: AI-powered features and semantic search - OpenAI Privacy Policy
- ElevenLabs: Voice-based AI assistants - ElevenLabs Privacy Policy
- Google Gemini: AI decision support - Google Privacy Policy
Integrations
- QuickBooks: Accounting integration for landlords - Intuit Privacy Policy
9. Your Cookie Choices
You have several options to control or limit how we and our partners use cookies:
Cookie Preference Center
Use our cookie preference center (accessible via the cookie banner at the bottom of the page or through your account settings) to manage your consent for non-essential cookies. You can change your preferences at any time.
Browser Settings
Most web browsers allow you to control cookies through their settings:
Note: Blocking all cookies may prevent you from using essential features of our platform, including logging in and making payments.
Industry Opt-Out Tools
- Digital Advertising Alliance (DAA) Opt-out
- Network Advertising Initiative (NAI) Opt-out
- European Interactive Digital Advertising Alliance (EDAA)
Mobile Device Settings
- iOS: Settings > Privacy > Tracking to limit app tracking
- Android: Settings > Privacy > Ads to opt out of personalized ads
10. Do Not Track Signals
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activity tracked. There is currently no uniform standard for how websites should respond to DNT signals.
We do not currently respond to DNT signals. However, you can use our cookie preference center and the opt-out tools listed above to manage tracking on our platform.
11. Global Privacy Control
We recognize the Global Privacy Control (GPC) signal. If your browser sends a GPC signal, we will treat this as a request to opt out of the sale or sharing of your personal information for cross-context behavioral advertising purposes, as applicable under California and other state privacy laws.
12. Data Retention for Cookies
Cookie data is retained based on the purpose and type:
- Session cookies: Deleted when you close your browser
- Authentication cookies: Retained for up to 30 days or until logout
- Preference cookies: Retained for up to 1 year
- Analytics cookies: Retained for up to 2 years
- Marketing cookies: Retained for up to 2 years
You can delete cookies at any time through your browser settings or our cookie preference center.
13. Cookies and Children
Our services are not directed to children under the age of 18. We do not knowingly collect personal information from children through cookies or any other means. If you are a parent or guardian and believe your child has provided us with information, please contact us.
14. International Data Transfers
Some of our third-party service providers are located outside your country of residence. When data collected through cookies is transferred internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or other valid transfer mechanisms.
15. Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. The "Last updated" date at the top indicates when changes were made.
For material changes, we will provide notice through our platform or by other means as required by applicable law. We encourage you to review this policy periodically.
16. Contact Us
If you have questions about our use of cookies or this Cookie Policy, please contact us:
Varden Homes LLC
30 N Gould St, Ste N
Sheridan, WY 82801, USA
Email: privacy@vardenhomes.com
For cookie-specific inquiries, please include "Cookie Policy" in your subject line.