This is Varden
Our brand represents simplicity, trust, and professionalism. These guidelines ensure consistent representation across all applications and communications.
Simple Property Management
Varden is property management software designed for independent landlords who value their time. Our brand embodies simplicity, reliability, and professionalism, reflecting our mission to make property management effortless.
Every design decision prioritizes clarity and ease of use. We use clean lines, generous whitespace, and a focused color palette to create interfaces that feel calm and professional.
Varden
Property management, simplified.
Our Identity
The Varden logo represents stability and home. The mark symbolizes shelter and security, while the wordmark communicates strength and reliability.
Primary Logo
Full logo with wordmark. Use on light backgrounds with ample clear space.
Logo Mark
Standalone mark for small spaces, app icons, and favicons.
Reversed Logo
White logo for use on dark backgrounds and imagery.
Dark Logo
Dark charcoal logo for neutral contexts.
Clear Space
Maintain minimum clear space equal to the height of the mark.
Minimum Sizes
Mark: 24px height minimum. Full logo: 100px width minimum.
Incorrect Usage
Don't stretch
Never distort the logo proportions
Don't recolor
Only use approved color combinations
Don't add effects
No shadows, gradients, or outlines
Don't rotate
Keep the logo level at all times
Minimal, Professional Palette
Our color palette is intentionally minimal. We use a focused set of colors to create a calm, professional experience.
Primary Brand Colors
Varden Green
Primary brand color. Use for CTAs, links, and emphasis.
Charcoal
Primary text color. Headlines and important content.
Gray
Secondary text. Body copy and descriptions.
Neutral Palette
Black
#000000
Charcoal
#222222
Gray
#717171
Light Gray
#999999
Border
#EBEBEB
Background
#F7F7F7
Semantic Colors
Used for status indication and feedback.
Success
#16A34A
Successful actions, confirmations, online status
Warning
#D97706
Caution, pending items, attention needed
Error
#DC2626
Errors, failures, destructive actions
Info
#2563EB
Informational, neutral notifications
Clear Communication
Inter is our primary typeface. Its clean, legible design ensures readability across all screen sizes and devices.
Inter
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
0123456789 !@#$%^&*()
Regular / 400
The quick brown fox
Medium / 500
The quick brown fox
Semibold / 600
The quick brown fox
Bold / 700
The quick brown fox
Brand Assets
Download official Varden brand assets for use in presentations, marketing materials, and partner communications.
Logo Package
Full logo, mark, and wordmark in SVG formats.
Color Palette
CSS and JSON color definitions for design applications.
Full Brand Guide
Complete brand guidelines and specifications.
Questions about brand usage?
Contact our brand team for guidance on using Varden assets in your materials, partnership opportunities, or media inquiries.
brand@vardenhomes.com